Saturday, March 23, 2019

Sikkim Democratic Front Launches “Ma Pani Chamling”


PRESS RELEASE


The Largest Participative Agenda Setting Exercise in Sikkim’s History

Through this comprehensive campaign, Sikkim Democratic Front aims to directly connect with 4 Lakh people to take their suggestions to prepare its manifesto for the upcoming Legislative Assembly and Lok Sabha Polls


Gangtok, 23rd March, 2019: Sikkim Democratic Front (SDF) today launched “Ma Pani Chamling” – the party’s campaign to build an inclusive manifesto capturing people’s aspirations for the upcoming Legislative Assembly and Lok Sabha Polls. The campaign was jointly launched by party’s Publicity Head Shri Bhim Dahal and Social Media Head and Lok Sabha MP Shri Prem Das Rai at the party headquarters in Gangtok.  A dedicated websitewww.mapanichamling.com – was launched to solicit people’s suggestions for shaping Sikkim’s future
As part of the campaign, the SDF will attempt to engage 4 Lakh people across Sikkim to seek their suggestions which will be reflected in the party’s election manifesto. Explaining the process, senior SDF leader and Publicity Head Shri Bhim Dahal said, “The campaign “Ma Pani Chamling” is a reflection of the party’s ethos that people are the kings in a democracy. Everyone who stands for Sikkim’s peace, progress and prosperity is Chamling and we all will work together to make Sikkim the No.1 state in the world. The campaign is to involve every Sikkimese in building the Sikkim of their dreams”
The campaign is line with the innovative, tech-savvy and people-centric campaign strategies adopted by the SDF to engage with the people. It will adopt various mediums in order to solicit feedback from the masses. The party will also seek suggestions from various subject matter experts and specialists through different outreach programmes.
Speaking on the occasion, Sikkim Lok Sabha MP Shri Prem Das Rai said, “In line with the party’s philosophy of “Janta Raj Ma Jantai Raja”, Sikkim Democratic Front is organizing the largest participative agenda setting exercise in Sikkim’s history to enable people to set the agenda of the incoming SDF government. Our party President, Chief Minister Pawan Chamling had given the clarion call of “Youth First” and hence we first sought the views of the youth through the MyFirstVote4Chamling campaign. We are also going door-to-door with SDF Pariwar campaign to directly understand the opinions of people. We are the only party to put Sikkim & Sikkimese First.”
A source close to the campaign revealed how the campaign aims to leverage “Big Organizing” strategy, which was adopted by Bernie Sanders in the 2016 Presidential Campaign.  “In a first, we will attempt to engage thousands of volunteers to play a leadership role in the campaign by decentralizing the process. To effectively engage the youth volunteers who are aligned with HCM Pawan Chamling and SDF, but not formally associated with the party, a dedicated section – Champion4Chamling is incorporated in the website to enable them to spread the ideals of peace, progress and prosperity among the Sikkimey junta and be a part of this historic endeavor”.
Earlier, the SDF party had launched the “MyFirstVote4Chamling” campaign on the occasion of Losar (5th February) to directly seek suggestions from first-time voters – the campaign has received over 27,000 suggestions till now. The Party President and Chief Minister Pawan Chamling had recently launched the SDF Pariwar campaign, a 10-day long door-to-door campaign directly interacting with 1 Lakh households across Sikkim to understand their aspirations, the resolution of which will be the priority of the SDF government. The campaign, through 15,000 SDF Pariwar Sahyodhas (SDF Pariwar Ambassadors) has reached over 55,000 households, establishing connect with 2 Lakh people, in 6 days.

Place: SDF Party Head Quarters, Indira Bypass, Gangtok
Date: 23rd March, 2019

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