Skip to main content

Radio Misty to launch in Gangtok by August

By himalayanreview

By Shabana Ali

MUMBAI: Sikkim capital Gangtok will welcome its first radio station in August with Radio Misty entering the market. This would be the second radio station of the PCM group, after the first Radio Misty launched in Siliguri some months ago.

The station will position itself as the station 'for the locals'. It will aim at promoting the local talents, will be anchored by local RJs and Nepali, Hindi and English music will play on the station. The programming of the station would be very different from the station in Siliguri.

Radio Misty, CEO, Nishant Mittal adds, "We are already heard by the people in Gangtok from our Siliguri station. So, we are not totally unkown for the crowd. We are into eco friendly campaign as Sikim has won award for being the most eco friendly state in the country."

The station is promoting itself through ground activities, print media and ads printed on paper hand bags. No hoardings have been put up, as these would tend to block the scenic beauty of the area. The campaign promotes areas of Sikkim, unknown to tourists.

Radio Misty has also introduced a new BBC programme, which plays the top Pop chartbusters. The programme is already on air in Siliguri and would also be the part of Gangtok's radio station, Mittal says.

http://www.radioandmusic.com/headlines/y2k8/june/23june/radio_misty.php


Labels:

Comments

Post a Comment

Popular posts from this blog

JANHA BAGCHA TEESTA RANGIT

By himalayanreview
This was a national song of Sikkim sung in the Nepali language during the monarchy system. During the merger with India, the song got banned and later re-released. Two words on the 8th para, which earlier said 'Rajah rah Rani,' were replaced with "Janmah bhumi."     This song was dedicated to the King and Queen of Sikkim. The song lyrics were penned by Sanu Lama, and the music was composed by Dushyant Lama.  The song was first sung on the birth anniversary of Chogyal Palden Thondup Namgyal on April 4, 1970, at Gangtok by Aruna Lama, Dawa Lama, and Manikamal Chettri.    JANHA BAGCHA TEESTA RANGIT,  JAHAN KANCHENDZONGA SEER   YEHI HO HAMRO DHANA KO DESH,  TAPAWAN HO PYARO SIKKIM     INTERLUDE     PHULCHAN YEHA AANGANAI MAA,  CHAAP , GURAS, SUNAKHARI   SWARGASARI SUNDAR DESH KO  HAMRO PYARO PYARO JANMAHBHUMI     JANHA BAGCHA……     BATASHLE BOKCHAA YAHA,  TATHAGAT KO AAMAR WAANI ...
16 comments
Read more

Early Poets of Sikkim : Subhash Deepak

By himalayanreview
During the early two decades of the twentieth century young boys belonging to rich and aristocratic families including upper caste Brahmins were sent to Darjeeling or Benares for studies. These young boys naturally got an opportunity to encounter the new trends of awakening like the National movement of Indian Independence. The influence of great literary personalities like Lekhnath Poudyal (1884-1965), Lakshmi Prasad Devkota (1909-1965) and Balkrishna Sama (1902-1981) is very much evident on the poets associated with Apatan Sahitya Parishad . This was the time when Parasmani Pradhan , Surya Bikram Gewali and their worthy associates had already had their influences on the young poets. ‘The tide of awakening had swept throughout the area like Sikkim , Darjeeling, Benares and Dehradun . During the second and third decade of 20th century Dharanidhar Koirala’s ‘ Naibedya ’ (1920), Mahananda Sapkota’s ‘ Mana Lahari ’ (1920) marked a break with the traditi...
2 comments
Read more

The Kirat Khambo Rai of Sikkim, Their Lifestyle and Custom at a Glance : BIJAY BANTAWA,

By himalayanreview
The Kirat Khambo Rai of Sikkim, Their Lifestyle and Custom at a Glance H.H. Risley, in his book, “The Gazetteer of Sikkim (1884), while reflecting the total population of Sikkim, mentioned ‘Rai’ , ‘Khambu’ and ‘Jimdar’ as different communities, but in reality, these terms denote a single community, which is now, popularly known as Rai community. Rai is also known as Kirata, Khambu, and Jimdar. The term Kirata has a wider connotation and is also found in Puran, Upadnishad, or the old Vedas. It covers Rai, Limbu, Sunwar, Gurung, Manger, Tamang, and others, but only the Rai community uses this term.  As per the census of Sikkim in 1884, the total strength of the Rai community was in third position, but Mr. Risley put it at random owing to the reason mentioned already. The majority of Rai people still reside in many parts of the state. They are mainly concentrated in the South and West Districts of the State. Festival: In this former Himalayan kingdom,...
Post a Comment
Read more